You searched for: ""

The results has been filter on Tags containing Unconscious.
ANA has found 3 results for you, in 263 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019

Videos

Blindfolded, describing an elephant

There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it,...

Catalogue: Congress 2018
Author: Leigh Caldwell
September 23, 2018

Videos

How to get holistic insights within hours using behavioural science

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...

Catalogue: Congress 2018
Author: Dmitry Gaiduk
Company: CoolTool Inc
September 23, 2018