Resources Library by ANA

ISO 9000

The paper reflects one agency's experience in preparing to seek accreditation under a recognised Quality Standard scheme, BS 5750. The scheme was originally devised for use in manufacturing organisations, but is now becoming sought by service...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Roger J. Stubbs

Company: Ipsos MRBI

September 1, 1993

Market research in the financial field

Financial market research covers two main types of work: (a) Survey research tor financial institutions among audiences of relevance to them. This includes surveys among customers, both personal and corporate, and potential customers of banks,...

Catalogue: Consumer Market Research Handbook

Authors: John F. Swift, Roger J. Stubbs

August 1, 1986

Bank staff

Bank marketing activity, certainly in the UK, has accelerated in the last decade from a trickle to a flood. The competitive pressures among the banks and from other organisations, notably building societies, have led to a profusion of new products...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Roger J. Stubbs

February 1, 1985

Assessing the effectiveness of computer-based training

Modern technology has made possible the use of distance learning on a large scale, by means of remote terminals linked by telecommunication land lines to a central computer system. Barclays Bank in GB has been developing such a system for the last...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Robert J. Mortimer, Roger J. Stubbs

June 15, 1984

Yea-saying

This paper takes a careful look at the phenomenon of 'yea- saying' , defined as "the tendency of respondents to express agreement with a statement irrespective of the attitude expressed by that statement". Most experienced researchers would probably...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Roger J. Stubbs, Peter Hutton

June 15, 1976

Marketing research for financial services

The paper defines marketing research for financial institutions and services and indicates how research should be employed in support of marketing planning. A brief history of the development of marketing as a concept and market research as a service...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Authors: Robert M. Worcester, Roger J. Stubbs

February 1, 1975