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Magazines

Research World (May-June 2015)

German auto engineering, Swiss chocolate, French perfume - this month's issue looks at which countries are in the Top 20 of the 'made in' index and why. Which are the world's most valuable brands? How much do consumers really care where a product is...

Catalogue: Research World 2015
Author: ESOMAR B.V.
June 15, 2015
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Citation

B.V., E. (2015a, June 15). Research World (May-June 2015). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2015-


Research papers

Excitement drives successful innovation in Asian markets!

The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Luc Rens, Gilbert K.W. Lee, Jeremy Lau, Rosalynn Tang
April 7, 2009
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Citation

Rens, Lee, Lau and Tang (2009a, April 07). Excitement drives successful innovation in Asian markets!. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/excitement-drives-successful-innovation-in-asian-markets-


Research papers

To comfortably borrow or to own

In this paper we describe various examples of the common practises of customising imported concepts or creative ideas to Asian markets. We see that many efforts are aimed to enable the target only to borrow these ideas. We argue that the essential...

Catalogue: Seminar 1997: From International To Cross-Cultural Marketing
Authors: Paramita Mohamad, Claire Littlewood Koch
November 1, 1997
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Citation

Mohamad and Koch (1997a, November 01). To comfortably borrow or to own. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/to-comfortably-borrow-or-to-own


Research papers

Multi-national, global, international or what?

Looking into the future, it is tempting to believe that markets, increasingly, will become 'globalised' and it is even more tempting to believe that therefore there is hope for standardised products in international markets. These temptations, I...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Martin van Mesdag
June 15, 1988
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Citation

van Mesdag, M. (1988a, June 15). Multi-national, global, international or what?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/multi-national-global-international-or-what-


Research papers

Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis

The conflict of targets between manufacturers and traders with regard to the product-line to be carried is already existing as long as there are dealers selling merchandise produced by somebody else, the producers. This target cannot be solved even...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Manfred Lange
June 15, 1982
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Citation

Lange, M. (1982a, June 15). Product/assortment policy from the point of view of manufacturers and retailers, based on a special analysis. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/product-assortment-policy-from-the-point-of-view-of-manufacturers-and-retailers-based-on-a-special-analysis


Research papers

World meat market beef, pork, mutton, poultry

This study, the largest ever carried out on the subject, has approached the meat problem in its totality:1. At the level of products (beef/veal, pork, sheep meat and poultry) have been studied;2. All the main meats at the level of countries: all the...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Jacques Belay
November 24, 1976
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Citation

Belay, J. (1976a, November 24). World meat market beef, pork, mutton, poultry. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/world-meat-market-beef-pork-mutton-poultry


Research papers

The marketing goals of the publisher

What are the marketing objectives of a large publishing house, and where are the problems? The activities of a publishing house are divided along classic lines into the major activities of advertising, editorial and distribution. In the field of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Hubert Burda
June 15, 1972
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Citation

Burda, H. (1972a, June 15). The marketing goals of the publisher. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-marketing-goals-of-the-publisher


Research reports

The demand for Greek tobacco

The research is essentially required to answer the following questions: 1. What is the present demand in different European countries for various types of tobacco; 2. How is this demand changing from year to year?On the basis of the answers to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). The demand for Greek tobacco. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-demand-for-greek-tobacco


Research papers

How operational research can be used in deciding which models of a product are to be made

When the A.O.I.P. acquired the Beyraud patents concerning a starter for electric motors based on an entirely new principle, the problem arose of choosing between the different models of this equipment. For this choice, we have had recourse to a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Raoul Laffy
June 15, 1959
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Citation

Laffy, R. (1959a, June 15). How operational research can be used in deciding which models of a product are to be made. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/how-operational-research-can-be-used-in-deciding-which-models-of-a-product-are-to-be-made