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The most effective promotion (Spanish)

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Juan Andres Tello, Leonardo Solano, Gerard Loosschilder
June 15, 2014
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Citation

Tello, Solano and Loosschilder (2014a, June 15). The most effective promotion (Spanish). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion-spanish-