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Research papers

New insights from old information

In this paper experiences and results are presented in regard to marketing analyses within the dutch book publishing industry. In the first part a description is given of the general situation of the book publishing industry in Holland and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Wil J. Botman, R. H. Da Silva
June 15, 1977
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Citation

Botman and Da Silva (1977a, June 15). New insights from old information. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-insights-from-old-information