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Research papers

Aiming at knowledge

Strategic marketing decisions call for up-to-date and reliable information about market developments. Information is necessary in order to be able to successfully capitalize on current developments in the environment. Information or rather knowledge...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: Arjen Kuijten, Edward Hermans
Company: NIPO
March 1, 1999
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Citation

Kuijten and Hermans (1999a, March 01). Aiming at knowledge. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/aiming-at-knowledge