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Research papers

Towards a European standard for television audience measurement

The paper discusses the way in which new media are likely to develop in the immediate future and considers the implications of these changes for audience measurement systems across the European market. Existing systems are largely designed for...

Catalogue: Seminar 1988: Media And Media Research
Author: Tony Twyman
June 15, 1988
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Citation

Twyman, T. (1988a, June 15). Towards a European standard for television audience measurement. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/towards-a-european-standard-for-television-audience-measurement


Research papers

Video recorders

The paper reviews the extent to which the video recorder has become an important, and complicating, part of the television audience scene - with implications for all sections of the industry, including researchers. Within a year or two ownership of...

Catalogue: Seminar 1988: Media And Media Research
Author: Roger Gane
June 15, 1988
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Citation

Gane, R. (1988a, June 15). Video recorders. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/video-recorders


Research papers

Audience composition meters with personal push buttons

Tele-Metric Research Bureau Limited was founded specifically to tender for the continuous Television audience measurement contract in the United Kingdom. The two partners in the new company were the British Market Research Bureau Limited - which has...

Catalogue: Seminar 1982: Improving Media Research
Authors: John Bermingham, Klaus Liepelt
June 15, 1982
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Citation

Bermingham and Liepelt (1982a, June 15). Audience composition meters with personal push buttons. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/audience-composition-meters-with-personal-push-buttons