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Research papers

A quantified study on what people do during commercial breaks

By using a mostly forgotten research technique of observation, we were able to obtain, in an unorthodox way, a clear insight into how television, including the use of all new technology, is used during the commercial breaks. We were also able to...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Chris Horsley
Company: Bates CHI & Partners
June 15, 1986
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Citation

Horsley, C. (1986a, June 15). A quantified study on what people do during commercial breaks. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/a-quantified-study-on-what-people-do-during-commercial-breaks


Research papers

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research
Author: Giovanni Fabris
June 15, 1982
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Citation

Fabris, G. (1982a, June 15). The expected changes in television environment and their influence on the audiences. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-expected-changes-in-television-environment-and-their-influence-on-the-audiences


Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
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Citation

Kasari, H. J. (1982a, June 15). Loyalty of viewing. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/loyalty-of-viewing


Research papers

Children and television

The following paper represents part of a large research project commissioned by the Austrian Federal Ministry of Education and Arts, Vienna. The primary purpose of the study consisted in gaining empirical data for practical application in the...

Catalogue: Seminar 1978: Researching Children
Author: Gunda Plasser
Company: GfK
October 1, 1978
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Citation

Plasser, G. (1978a, October 01). Children and television. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/children-and-television


Research papers

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements


Research papers

Data control's answer to marketing requirements (French)

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements (French). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements-french-


Research papers

Consistency of purchasing and television viewing behaviour optimum periods for study

The correlation that may exist between advertising pressure and effectiveness can be expressed as a response function for marketing purposes, perhaps the most interesting relationship is that which may exist between media exposure and sales, and it...

Catalogue: ESOMAR Congress 1968
Authors: Michael J. West, Stephan Buck
June 15, 1968
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Citation

West and Buck (1968a, June 15). Consistency of purchasing and television viewing behaviour optimum periods for study. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/consistency-of-purchasing-and-television-viewing-behaviour-optimum-periods-for-study


Research papers

The duplication of television viewing between and within channels

In the United Kingdom some 85% of homes have a television set capable of receiving at least two different channels. The results to be described in this paper concern the use these viewers make of the choice available to them. There has been much...

Catalogue: ESOMAR Congress 1968
Author: Gerald J. Goodhardt
June 15, 1968
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Citation

Goodhardt, G. J. (1968a, June 15). The duplication of television viewing between and within channels. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-duplication-of-television-viewing-between-and-within-channels


Research papers

The uses of consumer panels for media research

This paper illustrates some of the results end advantages of obtaining Readership and TV viewing measurements from the housewives in continuous, reporting Consumer Panels. The data are drawn from the experience gained from the Attwood Consumer Panel...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: John Parfitt
June 15, 1965
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Citation

Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-uses-of-consumer-panels-for-media-research