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Research papers

Quantitative market research

When formulating any kind of market research, many phases need to be programmed. First of all one must set the objectives of the research and from these will immediately spring the problem of selecting the sample. This will be followed by the...

Catalogue: The European Marketing Research Review 1969
Author: Mario Nevegna
August 1, 1969
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Citation

Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/quantitative-market-research


Research papers

Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action

Advertising as a means of action on human behaviour is quite typical of our age; however, the assumptions we make, the theories we develop in that field, the research we are currently conducting to test the impact of advertising are still deeply...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Alain de Vulpian
June 1, 1966
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Citation

de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/use-of-periodic-quantitative-surveys-in-view-of-the-adjustment-of-advertising-strategies-and-of-a-better-understanding-of-the-process-of-advertising-action