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Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michaela Charette
December 12, 2018

Research papers

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018

Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwardson
Company: Dig Insights
September 23, 2018

Videos

Lack of engagement? Artificial Intelligence to the rescue!

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Joaquim Bretcha
Company: Netquest
May 13, 2018

Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018

Research papers

Comparison of two radio diary methodologies

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs. One diary design uses a pre-printed quarter hour approach where there is a row for each quarter hour in the day and the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Eva Tolkunow
April 1, 2001

Research papers

The integration between the Internet community and the Internet panel

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment. One of the objectives of this project is to test how spontaneous opinions can be used as a valuable...

Catalogue: ESOMAR Net Effects 2001
Authors: Zilda Knoploch, Leandro Kenski
Companies: ENFOQUE PESQUISA & STRATEGIR ENFOQUE, iVOX
February 11, 2001

Research papers

Leveraging data and adding value

This paper describes how 3M utilized an award-winning frequency marketing program, Reminder Service, to increase learning and add to customer value. Recognizing the potential value of the data being collected on consumer behavior, 3M solicited...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Paulette Goggins, Joán E. Palmquist
September 1, 2000

Research papers

German radio multi-method survey 1995

The radio survey method test carried out in 1995 by the German radio organisations within AG.MA was a milestone in German radio research in many respects. This was the first time that a method test of this kind had been carried out in Germany, at...

Catalogue: 2nd Radio Research Symposium
Author: Dieter Müller-Veeh
June 15, 1997