Author: "Alan Smith

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Research papers

Learning more about planning for marketing efficiency

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Date: June 18, 2003
Author: Alan Smith

Research papers

Take a fresh look at print

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Author: Alan Smith

Research papers

Better planning by improved learning from campaign tracking research

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Author: Alan Smith

Research papers

Proof of performance

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Alan Smith

Research papers

Integrated marketing communications starts with print plus television

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Author: Alan Smith

Research papers

The implications for publishers of recent research into effective frequency

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: Kantar
Date: November 1, 1995
Author: Alan Smith

Research papers

Dissecting the media multiplier

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Alan Smith

Research papers

Promoting media advertising against promotion spending

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Alan Smith

Research papers

The media multiplier and the growing significance of scanner data

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Alan Smith

Research papers

Examining the communication properties of interlinked print and television advertisements

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Alan Smith

Research papers

A study into the way women react to television and magazine advertising for the same product

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Alan Smith

Research papers

Tracking the shampoo market

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Alan Smith