The session will consist of an informative update and "rapid-fire" review of current hot topics and a chance for some networking.Agenda:- ESOMAR Update - Joaquim Bretcha (ESOMAR President)- US International Update - Kristin Luck (ESOMAR Vice President)- Results of the Mental Wellbeing Survey - James Endersby (CEO of Opinium)- Top tips to overcome remote working challenges - Sinead Jefferies (Founder Vela and MRS Board Member)- Careers Update - Liz Norman (Founder EN International)- MRBA - here to help you and your teams - Jennifer Roberton Perry (Managing Director respondi, Trustee of MRBA and MRS Board Member)- Connecting ESOMAR Communities- Anne-Sophie Damelincourt (Esomar Treasurer)- Mop up Q&A- Thank and close- Alex Wheatley and Finn Raben (ESOMAR Director General)
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Join us for an interactive quiz session where attendees can get together, have fun, and network!
This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.
How healthy is your survey? Are all the questions in your survey working efficiently? Is your survey performing above or below benchmark standards? In this session Steve Wigmore and Alex Wheatley will discuss 10 diagnostic techniques which everybody in research can undertake to check the health of their surveys and give some tips on better ways to ask questions, resolve common data problems and improve the performance of their surveys.
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and answered at the ESOMAR LATAM Conference. A multi-country study exploring shopping decision-making across category and culture invited 7000 consumers across 7 different countries to talk about how they make shopping deskins. This data was then analysed and over 300,000 open-ended comments were classified in a unique experiment to map out the international language of shopping. From South America to North America, from Asia to Europe; we looked to shed some light on the culture of shopping. Join this event to learn from the findings.
In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention. A large portion of market research essentially revolves around making a prediction and this is no more apparent than in political research. How to make good predictions has led us to the more specific question of how to predict an election. This presentation provides illustrations of the when, how and what of methods to best armour yourself to make such predictions.
This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain many underused techniques in traditional market research today. We feel that one of the reasons for this is the general lack of knowledge about the science of prediction. This presentation shows the results of six months worth of ground-breaking research which we hope will open up the research industry towards understanding this topic.
Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended question as not just as qualitative tool, but an exceptionally powerful means of gathering quantitative data. Through the establishment of a simple analytic framework, this presentation outlines how a single open-ended question can be used to replace a complete studys worth of close-ended questions. Data from over 25 studies will be used to illustrate how a well-crafted open-ended question provides both multi-faceted and easily quantifiable data. Armed with this knowledge the researcher is able to conduct more fruitful and more engaging studies.