Resources Library by ANA

Prediction in the labour market

The Austrian Labour Market Administration (which is part of the Ministry for Social Affairs) is legally obliged to procure an annual prediction of the manpower demand and supply for the following year. This Labour Market Forecast is dis- cussed in...

Catalogue: Papers 1982: Social Research And Prediction

Author: Ernst Gehmacher

June 15, 1982

Present and future trends concerning residential property in the Federal Republic of Germany in view of the public attitude towards saving and financing (German)

Undoubtedly the housing and construction financing industry is an important segment of the national economy. Against the background of the sociological and economic changes taking place in the society of the Federal Republic in the 80s, manifold...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Rudiger Wiechers

June 15, 1982

Non-smoking and non-drinking habits towards 1990

Consumption patterns and motivations are constantly changing with the complex developments in society as a whole. In the present study recent trends in the consumption of tobacco and alcohol are analysed. Data from surveys measuring use and non- use...

Catalogue: Papers 1982: Social Research And Prediction

Author: Lars Haglund

June 15, 1982

New challenges to market researchers

The following paper gives a summary of articles from papers, which are dealing with themes of management, marketing, market research and advertising. The various aspects are summarised in 10 statements. These statements will be taken into...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Heinz Alpers

June 15, 1982

Brand choice and price effect

Within the paper we present a stochastic brand choice price model which is a real decision model. The model is applied to the German potato- products 5 market using G&I-consumer panel data. The model is parameterised and its validity is elaborated....

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Franz Böcker

June 15, 1982

Developing a marketing and advertising stance for an insurance company in the Nineteen Eighties

This paper describes the work which has been carried out by Norwich Union Insurance, a successful long- established insurance company, and its advertising agency, Harrison McCann, in evolving an advertising and communications strategy for the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Kathy D. Meek

June 15, 1982

Highlights of international reaction and attitude programs

One of the commitments of Citicorp is to provide the climate and resources that will enable all staff members to advance on merit as far as their talents and skills will take them. This is part of the Citicorp approach to concern for individual staff...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: CITICORP B.V.

June 15, 1982

Consumer panels used to measure economical consequences of socio-demographic trends

Important changes during the past twenty years in the distribution, concerning for instance the number of stores and their average size have very often been mentioned. Significant socio-demographic changes in most of our countries during the past...

Catalogue: Seminar 1982: The Effective Use Of Panels

Author: Jean-Michel Desmottes

June 15, 1982

The use of market research to segment and communicate effectively with the market for travel and entertainment cards in the countries of Western Europe

This paper outlines how the European Market Research Department of the American Express Card Division has used market research to help its individual marketing teams (based in the various European countries) develop segmented marketing and...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Paul Szwarc

Company: American Express Company

June 15, 1982