Author: "Arnaldo Aisa

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Research papers

The multiplier effect

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

Marie Claire in Italy

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Authors: Luisa Pogliana, Arnaldo Aisa

Research papers

Marketing research plan for the launch of Auto Oggi

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

A book as a mass product

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Arnaldo Aisa, Silvana Biasutti

Research papers

Birthrate in decline

Catalogue: Seminar 1984: Marketing To Children And Young Consumer
Date: June 15, 1984
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian)

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The role of the readers of Panorama and Grazia in the interpersonal communication process

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The Italian woman in the 1980s

Catalogue: Papers 1982: Social Research And Prediction
Date: June 15, 1982
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The launch of the Harmony collection in Italy

Catalogue: Seminar 1981: Publishing in the 1980's
Date: June 15, 1981
Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi

Research papers

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Arnaldo Aisa