Author: "Börje Lindberg

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Research papers

Services preceding and completing advertising research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: January 1, 1980
Author: Börje Lindberg

Research papers

Research into consumer behaviour and its motivation (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel

Research papers

Motivation research in practice co-ordinated with marketing research (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Börje Lindberg

Research papers

Motivation research in practice co-ordinated with marketing research

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Börje Lindberg