Author: "Bernd Erichson

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Research papers

Laboratory price response measurement in testing new products

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Date: June 15, 1992
Authors: Bernd Erichson, Karl-Ludwig Börtzler

Research papers

TESI

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Bernd Erichson, Karl-Ludwig Börtzler

Research papers

TESI

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Bernd Erichson