Author: "Bruce Goerlich

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Research papers

21st century measurement of 21st century media

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Company: Nielsen
Date: June 16, 2003
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett

Research papers

Predicting consumers' acceptance of new video technologies

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Research papers

Television reach and frequency in the United States

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Date: May 1, 1994
Author: Bruce Goerlich

Research papers

Media 2000 plus

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Bruce Goerlich