Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth understanding of kids in Latin America, and contrast them both with kids both globally and in other emerging markets. This study is a definitive guide to the generation who will take us into the future: by understanding their hopes, fears and expectations, the things that worry them or make them happy and the values they hold dear, we can ensure that everything we do, from content creation to platform development, is in tune with the needs and tastes of this emerging demographic, allowing us to fully engage with Latin Americas Kids of Today and Tomorrow
Research shapes our brands, inspires our content and helps us communicate with audiences. VIMN therefore embarked on an unprecedented analysis of the similarities and differences among millennials around the world. It doesnt get biggerthis was the first truly global exploration of this generationspanning every continent and including countries never before reached in this way. This study is a definitive guide to the evolution of the millennial mind; by understanding their hopes, fears and expectations for the future, the things they worry about or that make them happy as well as the values they hold dear, we can ensure that everything we do from content creation to platform development, is in tune with the evolving needs and tastes of this complex demographic we are reaching out to.