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(2022a, September 23). Setting International Standards in How We As An Industry Measure Demographics. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/setting-international-standards-in-how-we-as-an-industry-measure-demographics


Videos
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(2022a, September 23). Fast Forward to Connected Generations. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/fast-forward-to-connected-generations


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(2022a, September 23). Customer Journey Realities. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/customer-journey-realities


Research papers

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Authors: Adriana Rocha, Thyago Simoes, Claudia da Matta Furniel
Companies: eCGlobal Solutions, Itau Unibanco
September 23, 2022
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Rocha, Simoes and da Matta Furniel (2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods-


Research papers

Data, Technology, People and Environment

A private company has stepped up to fill the gap in waste management in Nigeria while simultaneouslyworking to address underlying social and economic issues.

Catalogue: Congress 2022: 75th Anniversary
Authors: Busola Boyle-Komolafe, Adekemi Adediwura Omisakin, Ifeoma Precious Anyanwu, Victor Boyle-Komolafe
Companies: Versa Research, GIVO Africa
September 23, 2022
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Citation

Boyle-Komolafe, Omisakin, Anyanwu and Boyle-Komolafe (2022a, September 23). Data, Technology, People and Environment. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/data-technology-people-and-environment


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The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The Future of Privacy-Centric Advertising Measurement. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/the-future-of-privacy-centric-advertising-measurement-11954


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(2022a, September 23). Business Presentation - Hotspex . ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/business-presentation---hotspex-


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(2022a, September 23). Imagine a world. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/imagine-a-world


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(2022a, September 23). ESOMAR Foundation and Research in Need . ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/esomar-foundation-and-research-in-need-