Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.
Join us to explore how the Brazilan market is reacting to the current pandemic while unveiling significant insights from a multi-brands case study conducted by tech-innovator eCGlobal.What learnings can you expect from this session:- Myth vs. Reality: Demystifying the current market research industry context in Brazil due COVID-19 by ABEP- Researcher Radiography: analyzing the situation and vulnerability of the researcher, challenges and opportunities by ASBPM- Collective Positive Catharsis- from Brazil to LATAM to the world! An exchange of views and pragmatic recommendations moderated by ESOMAR- Case Study: Consumer Journey in a Cross-Platform Marketing Ecosystem.