Author: "Coen C. J. de Koning

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Research papers

Buying behaviour: A complex phenomenon transformation of panel data to relevant information

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Author: Coen C. J. de Koning

Research papers

A new way to measure page-confrontation

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Jan D. Noordhoff, Johan J. M. van Tulder, Coen C. J. de Koning

Research papers

The use of consumer panels for readership prediction

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Date: December 1, 1976
Authors: Coen C. J. de Koning, Jan L.N. Molenaar

Research papers

Round-table discussion

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner

Research papers

A new way to measure page-confrontation

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Johan J. M. van Tulder, Coen C. J. de Koning, Jan D. Noordhoff

Research papers

How to operate the finance of a research company

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Authors: Pieter J. van Turennout, Coen C. J. de Koning

Research papers

How professional is the management of research institutes?

Catalogue: Seminar 1974: Managing Market Research As A Business
Date: May 1, 1974
Author: Coen C. J. de Koning

Research papers

Technical aspects of running panels

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Coen C. J. de Koning

Research papers

Panel observation on three specific forms of brand promotion

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Coen C. J. de Koning

Research papers

Are business executives truly interested in market research findings?

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: Coen C. J. de Koning

Research papers

The information concept as a key to industrial market research method

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Coen C. J. de Koning

Research papers

Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research"

Catalogue: ESOMAR Conference 1960
Date: June 15, 1960
Authors: Jean Michel Agostini, Sander de Leve, J. H. Verstegen, A. G. Zwijnenberg, J. Ax, Coen C. J. de Koning, William Schlackman