During the last 12 months, there has been a flood of information about the European Free Trade Area. Lectures, meetings, discussions, articles and brochures have come in abundance. We have been told that it is important, inevitable, dangerous, attractive, critical, unwise, invaluable, almost upon us and too far off to cause such a commotion. Finally, our own Prime Minister has told us, in a speech in July, that many of us do not have the will to export. Therefore, many British business men are still confused about the prospects.