Author: "David Cowan

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Research papers

Guiding creative people

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?
Date: June 15, 1983
Authors: David Cowan, Ross Barr

Research papers

The use of qualitative research in the development of effective advertising

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: September 1, 1976
Authors: David Cowan, Chris Cowpe

Research papers

Comments on the third session and on the conference in general

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: David Cowan