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Research papers

The Reality of Seniors in the "Rapidly Aging" Country of Japan

When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society. 

Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
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Citation

Tanaka and Koyasu (2023a, February 28). The Reality of Seniors in the "Rapidly Aging" Country of Japan. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/the-reality-of-seniors-in-the-rapidly-aging-country-of-japan


Research papers

Measuring the Unmeasurable Future: A New Strategic Foresight Methodology

At McDonald's, we believe that creating impact is all about the choices we make about the future. As a business, as people and as a wider society, we all face similar issues with seemingly umprecedented uncertainty and dizzying speed of change. in...

Catalogue: Forecast. Forward. Faster
Authors: Joanna Lepore, Yannis Kavounis
Companies: McDonald's Corporation, Descartes and Mauss
February 28, 2023
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Citation

Lepore and Kavounis (2023a, February 28). Measuring the Unmeasurable Future: A New Strategic Foresight Methodology. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/measuring-the-unmeasurable-future-a-new-strategic-foresight-methodology


Research papers

General Rules for Packaging Design and Evaluation

When we think about product packaging, many different dimensions of a business come to mind: ergonomics and usability, regulations, production, sustainability, material science, brand positioning, design, trade marketing and product experience. 

Catalogue: Forecast. Forward. Faster
Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza
Company: Atrianna
February 28, 2023
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Citation

Salgado-Montejo, van der Woude, Ximena Triana and Alejandra Medoza (2023a, February 28). General Rules for Packaging Design and Evaluation. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/general-rules-for-packaging-design-and-evaluation


Research papers

Turning Tik Toks into Business Insight

Colart had a challenge. They needed to find new audiences and had a hunch that they could find them online; but where to start? Working together, we co-developed a first-of-its-kind, qualitative method of multi-source analysis.

Catalogue: Forecast. Forward. Faster
Authors: Jeremy Hollow, Jatin Kuckreja
Companies: Colart, Listen and Learn Research
February 28, 2023
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Citation

Hollow and Kuckreja (2023a, February 28). Turning Tik Toks into Business Insight. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/turning-tik-toks-into-business-insight


Webinars

Qualitative Research: Staying Current & Looking Ahead

What's it about?A panel of qualitative experts will spearhead a lively overview of qualitative research ? where it came from, where it currently stands, and where it may be headed. What's in it for me?Join us for this illustrious panel...

Catalogue: Webinars 2023
Authors: Ed Keller, Jeff Walkowski, Katee George
Companies: Schlesinger Associates, Inc, QualCore.com, Nichols Research, MRII
February 20, 2023
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Citation

Keller, Walkowski and George (2023a, February 20). Qualitative Research: Staying Current & Looking Ahead. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/qualitative-research-staying-current-looking-ahead


Webinars

2023 ESOMAR Extraordinary General Meeting - PM session

We are inviting all ESOMAR members to join us for an Extraordinary General Meeting (EGM).This important event will include announcements about the schedule and candidates for the upcoming ESOMAR Council Elections for the term 2023-2024. The EGM will...

Catalogue: Webinars 2023
Authors: Pravin Shekar, Kristin Luck, Urpi Torrado
Company: ESOMAR
February 17, 2023
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Citation

Shekar, Luck and Torrado (2023a, February 17). 2023 ESOMAR Extraordinary General Meeting - PM session. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/2023-esomar-extraordinary-general-meeting---pm-session


Webinars

2023 ESOMAR Extraordinary General Meeting - AM session

We are inviting all ESOMAR members to join us for an Extraordinary General Meeting (EGM).This important event will include announcements about the schedule and candidates for the upcoming ESOMAR Council Elections for the term 2023-2024. The EGM will...

Catalogue: Webinars 2023
Authors: Pravin Shekar, Kristin Luck, Urpi Torrado
Company: ESOMAR
February 17, 2023
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Citation

Shekar, Luck and Torrado (2023a, February 17). 2023 ESOMAR Extraordinary General Meeting - AM session. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/2023-esomar-extraordinary-general-meeting---am-session

Survey-Based Techniques for Optimizing Prices and Products

What's it about?Optimizing product/service features and pricing is a common ask for researchers and managers. While many survey-based approaches have been proposed (especially for pricing), conjoint analysis has become the gold...

Catalogue: Webinars 2023
Author: Brian Orme
Companies: MRII, Sawtooth Inc
February 13, 2023
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Citation

Orme, B. (2023a, February 13). Survey-Based Techniques for Optimizing Prices and Products. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/survey-based-techniques-for-optimizing-prices-and-products


Webinars

Raising the bar on quality sample

What's it about?Greg Matheson will guide attendees through the key features of the game changing online security and field management tool, dtect.  The session will highlight key levels of functionality with a deeper dive on the security...

Catalogue: Webinars 2023
Authors: Greg Matheson, Luke Bothwell
Company: Quest Mindshare
February 10, 2023
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Citation

Matheson and Bothwell (2023a, February 10). Raising the bar on quality sample. ANA - ESOMAR. Retrieved June 09, 2026, from


https://ana.esomar.org/documents/raising-the-bar-on-quality-sample