Author: "David Harding

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Research papers

A framework for improved CRM analytics

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Company: McKinsey & Company
Date: March 17, 2002
Authors: David Harding, Edgar Ortiz

Research papers

The revolution in test marketing

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: David Harding

Research papers

Trends in test marketing research

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: David Harding