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Videos

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
October 1, 2024
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Citation

Pierpoint and Talkington (2024a, October 01). Uncomfortable. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/uncomfortable-12626


Videos
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Citation

(2024a, October 01). Unearth Insights From the Unheard. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/unearth-insights-from-the-unheard


Videos
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Citation

Zeh and Moureaux (2024a, October 01). Mapping Billions of Synthetic Journeys. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/mapping-billions-of-synthetic-journeys-12622


Videos

ESOMAR News

Catalogue: Congress 2024
Author:
Company: ESOMAR
October 1, 2024
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Citation

(2024a, October 01). ESOMAR News. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/esomar-news


Videos

Leveraging AI For Optimized Acquisition and Consideration

In this session, we'll explore how GenAI is changing how brands can influence the path to purchase. We'll look at how you can better define consumer archetypes and optimize content strategy to align with their needs. We'll also look at how GenAI is...

Catalogue: Congress 2024
Author:
Company: SimilarWeb
October 1, 2024
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Citation

(2024a, October 01). Leveraging AI For Optimized Acquisition and Consideration. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/leveraging-ai-for-optimized-acquisition-and-consideration


Videos

When Content Meets People

In the modern media landscape, the BBC has an envious USP of being Netflix, Spotify, Sky News and The Athletic all rolled into one. Having a common understanding of the media decision-making drivers, and an understanding of how a range of media...

Catalogue: Congress 2024
Authors: Kenny Cunniffe, Katherine Duff, Kevin Thompson
October 1, 2024
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Citation

Cunniffe, Duff and Thompson (2024a, October 01). When Content Meets People. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/when-content-meets-people-12612


Videos
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Citation

Obukhova, Brezout and Guidi (2024a, October 01). Minds and Machine. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/minds-and-machine


Videos

Tony Cowling Foundation Industry Innovation Award

The Tony Cowling Foundation is pleased to announce the third Industry Innovation Award. In 2024, the accolade will continue to celebrate groundbreaking work in market research, emphasising data quality, operational excellence, and client...

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). Tony Cowling Foundation Industry Innovation Award. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/tony-cowling-foundation-industry-innovation-award


Videos

Rediscovering the Immigrant Journey

The global population is on the decline, proven by the lowest population growth rate ever (below 1%) owing to low fertility rates, causing us to peak at a projected 10.4 billion humans in 2086 before it falls (Ritchie et al., 2022). Thus, we are...

Catalogue: Congress 2024
Authors: Kuno Tucker, Arundati Dandapani
October 1, 2024
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Citation

Tucker and Dandapani (2024a, October 01). Rediscovering the Immigrant Journey. ANA - ESOMAR. Retrieved December 02, 2025, from


https://ana.esomar.org/documents/rediscovering-the-immigrant-journey-12634