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Research papers

Body language in newspapers

This paper details the findings of an empirical study designed to investigate just how powerful newspaper headlines might be in terms of: 1) communicating signals that allow the reader to identify the title, in the absence of any other, formal,...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Brian Haworth, Colin Bowring
November 23, 1983
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Citation

Haworth and Bowring (1983a, November 23). Body language in newspapers . ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/body-language-in-newspapers-


Case studies

Problem detection analysis: A method for the optimisation of editorial concepts

This analysis wants to provide the foundations for a modification of SCHONER WOHNEN's editorial concept and a clear demarcation from competitive publications in the Home Magazines market.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Adrian Weser
November 23, 1983
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Citation

Weser, A. (1983a, November 23). Problem detection analysis: A method for the optimisation of editorial concepts. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/problem-detection-analysis-a-method-for-the-optimisation-of-editorial-concepts


Research papers

Research for the development of Frankfurt Financial Times

In this paper I will be mainly talking about the research done in the third of these phases and I will confine ray attention to research needs of editorial and of circulation marketing. As a general observation with respect to these needs, we do...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Michael D. Ryan
November 23, 1983
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Citation

Ryan, M. D. (1983a, November 23). Research for the development of Frankfurt Financial Times . ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/research-for-the-development-of-frankfurt-financial-times-


Research papers

Editorial research on a syndicated basis for Danish newspapers

As the Danish provincial papers are aware of the competition from the national dailies as well as from the magazines and the electronic media they have been willing to pay rather big amounts of money to be included in the syndicated media survey in a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Sigurd Bennike
November 23, 1983
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Citation

Bennike, S. (1983a, November 23). Editorial research on a syndicated basis for Danish newspapers. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/editorial-research-on-a-syndicated-basis-for-danish-newspapers


Research papers

Using editorial research to build the circulation of glamour magazine

The paper details the many ways in which GLAMOUR, a major consumer women's magazine in the United States, has used editorial research over a period of the last fifteen years in order to build its circulation, especially its single copy sales.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Ruth Whitney
November 23, 1983
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Citation

Whitney, R. (1983a, November 23). Using editorial research to build the circulation of glamour magazine. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/using-editorial-research-to-build-the-circulation-of-glamour-magazine


Research papers

Is publishing management ready for the future?

Publishing managements which believe they are in 'different' circumstances from the rest of the industry will never survive the next couple of decades - even though this will be a period of tremendous opportunity. Indeed, the years already passed...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Robert Heller
November 23, 1983
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Citation

Heller, R. (1983a, November 23). Is publishing management ready for the future?. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/is-publishing-management-ready-for-the-future-


Research papers

A new magazine creates a new wave to a long established market

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983
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Citation

Kaavik, K. (1983a, November 23). A new magazine creates a new wave to a long established market . ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/a-new-magazine-creates-a-new-wave-to-a-long-established-market-


Research papers

Headlamp and rear-view mirror

The purpose of this paper is to show how a reader panel is being used by the editorial teams of Family Circle and Living as part of a circulation building strategy. We begin by reviewing the background of declining circulations, new management, and...

Catalogue: Seminar 1983: Publishing A Better Product
Authors: Guy Consterdine, Caroline Fraser
November 23, 1983
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Citation

Consterdine and Fraser (1983a, November 23). Headlamp and rear-view mirror. ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/headlamp-and-rear-view-mirror


Research papers
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Citation

Aisa and Pogliana (1983a, November 23). The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian). ANA - ESOMAR. Retrieved November 29, 2025, from


https://ana.esomar.org/documents/the-role-of-the-readers-of-panorama-and-grazia-in-the-interpersonal-communication-process-italian-