Author: "Esteban Coll

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Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Companies: Compañia de Negocios Moiguer, CCR Group
Date: September 19, 2004
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol

Research papers

How different media channels change their positioning in a context of crisis

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Date: June 18, 2003
Authors: Nora D'Alessio, Carola Pradás, Constanza Flores, Esteban Coll