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Research papers

Pre-classifying consumers

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can...

Catalogue: Seminar 1982: Classifying Consumers
Author: Bill Blyth
June 15, 1982
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Citation

Blyth, B. (1982a, June 15). Pre-classifying consumers. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/pre-classifying-consumers


Research papers

Predicting levels of nuisance from traffic changes

There has been considerable interest, in recent years, in assessing the environmental effects of traffic. The purpose has been either to predict the impact of now roads and traffic management schemes or to identify those locations in most need of...

Catalogue: Papers 1982: Social Research And Prediction
Author: A. M. Mackie
June 15, 1982
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Citation

Mackie, A. M. (1982a, June 15). Predicting levels of nuisance from traffic changes. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/predicting-levels-of-nuisance-from-traffic-changes


Research papers

The current state of methodological developments in the multivariate analysis of surveys

The paper considers the current state of multivariate analysis when the data available only take the form of binary and classified variables. This restriction has meant that researchers have had to develop new techniques to deal with problems of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Paul Harris
June 15, 1982
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Citation

Harris, P. (1982a, June 15). The current state of methodological developments in the multivariate analysis of surveys. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/the-current-state-of-methodological-developments-in-the-multivariate-analysis-of-surveys


Research papers

The expected changes in television environment and their influence on the audiences

A larger number of new opportunities of watching TV will be offered to each individual by the expected developments of the Medium during the Eighties. What will be the reaction of the audiences? Will the individuals increase the time that they...

Catalogue: Seminar 1982: Improving Media Research
Author: Giovanni Fabris
June 15, 1982
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Citation

Fabris, G. (1982a, June 15). The expected changes in television environment and their influence on the audiences. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/the-expected-changes-in-television-environment-and-their-influence-on-the-audiences


Research papers

Why computerised financial reporting and consolidation systems?

Government regulations make it mandatory for all companies to publish their financial data on a periodic basis. Again presentation of the financial data have to conform to certain accounting standards and be approved by the certified public...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Authors: K. S. Radhakrishnan, L. A. Soenen
June 15, 1982
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Citation

Radhakrishnan and Soenen (1982a, June 15). Why computerised financial reporting and consolidation systems?. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/why-computerised-financial-reporting-and-consolidation-systems-


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions (French). ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions-french-


Research papers

The role of trade attitude research upon the business strategy decision making process

The overall objective of this paper is to demonstrate the role and effectiveness of trade attitude research in increasing the awareness and understanding of the manufacturer/trade relationship in order to identify elements upon which the profitable...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Authors: Michael Hague-Moss, Barrie Parker
Company: Colgate-Palmolive
June 15, 1982
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Citation

Hague-Moss and Parker (1982a, June 15). The role of trade attitude research upon the business strategy decision making process. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/the-role-of-trade-attitude-research-upon-the-business-strategy-decision-making-process


Research papers

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1982
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Citation

Lin, Pioche and Standen (1982a, June 15). New product sales forecasting recent bases model experiences in Europe and in the United States. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/new-product-sales-forecasting-recent-bases-model-experiences-in-europe-and-in-the-united-states


Research papers

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Geneviève van Kesteren
June 15, 1982
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Citation

van Kesteren, G. (1982a, June 15). Study of attitudes and motivation of staff, particularly those who come into direct contact with customers. ANA - ESOMAR. Retrieved September 27, 2024, from


https://ana.esomar.org/documents/study-of-attitudes-and-motivation-of-staff-particularly-those-who-come-into-direct-contact-with-customers