Author: "Farrokh Suntook

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Research papers

Market research for a new car concept

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Company: BMW Group
Date: March 30, 2003
Authors: Farrokh Suntook, Uwe Ellinghaus, Paul Strange

Research papers

From customer research to CRM

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Date: March 17, 2002
Authors: Farrokh Suntook, Chris Brooke

Research papers

Research for the bottom line

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Farrokh Suntook, David Gidney, Joan Fredericks, Tim Rey

Research papers

So what? So nothing! (Or putting yourself in your client's shoes)

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Date: June 15, 1994
Author: Farrokh Suntook

Research papers

From customer service research to TQM

Catalogue: Seminar 1992: Business To Business Marketing
Date: June 15, 1992
Authors: Farrokh Suntook, Lucy Szymanska