Author: "Françoise Rostand

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Research papers

Evaluating the impact of marketing mix variables on market shares

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 8, 1987
Authors: Marcel Corstjens, Gilles Laurent, Françoise Rostand

Research papers

More efficiency in consumer panel analysis

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: Yves Cousin, Yves Duranton, Isabelle Le Roy, Françoise Rostand

Research papers

The coverage rate of soluble coffee consumer panel

Catalogue: Seminar 1982: The Effective Use Of Panels
Company: Nestlé
Date: June 15, 1982
Authors: Françoise Rostand, Nathalie Finaz

Research papers

An experiment in building a marketing information system

Catalogue: Seminar 1980: Information Systems In Action
Date: June 15, 1980
Authors: Françoise Rostand, Marc Olive

Research papers

To a complete marketing information system

Catalogue: Seminar 1972: Panels
Date: June 15, 1972
Author: Françoise Rostand