Author: "Graeme Cranch

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Research papers

How research can help the creative man in advertising

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: H. Jones, Graeme Cranch, Henry Durant

Research papers

Research into consumer behaviour and its motivation (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel

Research papers

A note on the application of motivation research in a modern advertising agency (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Graeme Cranch

Research papers

A note on the application of motivation research in a modern advertising agency

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Graeme Cranch