Author: "Ian D. Greig

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Research papers

Brand loyalty and equity

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Author: Ian D. Greig

Research papers

Brand choice modelling

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Author: Ian D. Greig

Research papers

Brand loyalty

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Ian D. Greig

Research papers

Brand transfer

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Authors: Ian D. Greig, Ray Poynter

Research papers

Customer, dealer and employee satisfaction

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Date: June 15, 1993
Authors: Gary Mutz, Ian D. Greig, Simon Howell

Research papers

Defining and tracking consumer expectations

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: Maritz Research
Date: September 1, 1992
Authors: Miriam Comber, Ian D. Greig

Research papers

Measuring the value of print advertising

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Ian D. Greig

Research papers

Advertising pretesting

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Ian D. Greig

Research papers

Motivating the marginal buyer

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Ian D. Greig

Research papers

A product's changing place in society

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Date: June 15, 1989
Author: Ian D. Greig