ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads together with them to come up with ways to respond to those challenges. This lively panel discussion will include best practices for dealing with those challenges as well as questions and answers with attendees.
This paper uses a case study to shed light on the methodological possibilities that open up with the combination of social media listening and ore traditional qualitative interviewing techniques. It demonstrates on an applied level how the confluence of research approaches work. The research project's objective was to provide data and inspiration to the client's team to move their media product's proposition forward and build their business.
The biggest question of the content industry sounds really simple: what do we need to produce so people will pay for it? But if it would be this easy then the industry would not be in a permanent state of crisis. G+J - one of largest publishing conglomerates - was looking for a new solution. Our qualified solution was selected by G+J as it combines the best of both worlds: gather insights from thousands of organic conversations taking place across the open web & leverage the expertise of qualitative innovation methods to develop actionable business solution for the client. The paper will focus on the tangible, insight-driven, interfacing between the new (BIG Data) and the traditional methods (Qualitative Research) and prove that the combination is more than the sum of its parts.