Author: "Jean-Louis Laborie

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Research papers

Fourth generation media planning systems

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Jean-Louis Laborie, Gilles Santini

Research papers

Media observer

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Authors: Jean-Louis Laborie, François Charton

Research papers

Marketing research in the decade ahead

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: June 15, 1990
Author: Jean-Louis Laborie

Research papers

The market research function in companies in the nineties (French)

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Jean-Louis Laborie

Research papers

The market research function in companies in the nineties

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Jean-Louis Laborie

Research papers

Telematics at the service of marketing

Catalogue: Seminar 1987: Strategies For Service Management
Company: Kantar
Date: June 15, 1987
Authors: Philippe Dorey, Jean-Louis Laborie

Research papers

Europe 1

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Company: Kantar
Date: June 15, 1987
Authors: Robert Parturier, Jean-Louis Laborie

Research papers

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France (French)

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Authors: Jean-Claude Giblin, Jean-Louis Laborie

Research papers

Evaluation of the differential fares policy contemplated for the "T.G.V" (very fast train) service in France

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 23, 1981
Authors: Jean-Claude Giblin, Jean-Louis Laborie

Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French)

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Nicole De Ferran, Jean-Louis Laborie

Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Jean-Louis Laborie, Nicole De Ferran

Research papers

A low-cost approach to the development of a new sales management tool (French)

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: Michel Barjanski, Jean-Louis Laborie