Author: "Jonathan Jephcott

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Research papers

Controlling TV household panel composition by dynamic viewing segments

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Company: Nielsen
Date: June 15, 1998
Authors: Jonathan Jephcott, Colm O’Muircheartaigh

Research papers

Tomorrow's panels are here today

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Date: June 15, 1987
Authors: John Clemens, Jonathan Jephcott

Research papers

A fuel usage panel

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Authors: Margaret Clarke, Jonathan Jephcott

Research papers

A booking-in system for a large panel

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Authors: Mark Katz, Jonathan Jephcott