Author: "Kjell Sjögren

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Research papers

Observation, reading and evaluation of evening paper advertisements contra weekly magazine advertisements

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Kjell Sjögren, Fred Bergholtz

Research papers

Editorial contents, attractivity and motives for female readers of magazines

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Kjell Sjögren