Author: "Len J. Marchant

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Research papers

Understanding brand success

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Authors: John Baker, Tony Camp, Len J. Marchant

Research papers

Policy research and care of the elderly

Catalogue: Seminar 1977: Social Research
Date: December 1, 1977
Authors: Mark Abrams, Len J. Marchant

Research papers

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

Catalogue: Seminar 1977: Travel And Tourism
Date: June 15, 1977
Authors: Dawn Mitchell, Len J. Marchant

Case studies

A shopping centre

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Date: August 1, 1975
Authors: C. Goud, Len J. Marchant

Research papers

The telephone in consumer research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: David Miln, David Stewart-Hunter, Len J. Marchant

Research papers

Survey weighting

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Date: October 1, 1973
Author: Len J. Marchant

Research papers

A practical approach to sampling for business readership studies

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Date: January 1, 1973
Author: Len J. Marchant

Research papers

Conceptual and mathematical models in belief and attitude research

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Len J. Marchant