Author: "Lene Hansen

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Research papers

Revisiting conjoint

Catalogue: ESOMAR Congress 1997: Learning From The Future
Company: GfK
Date: September 1, 1997
Authors: Marcus Schmidt, Lene Hansen

Research papers

The creativity factor as an important variable in the understanding of campaign effect

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Company: Nielsen
Date: September 1, 1993
Authors: Lene Hansen, Lorenz C. Andersen

Research papers

The Danish multi media index

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Authors: Lene Hansen, Hanne Treu Andersen