Resources Library by ANA

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

The purpose of this paper is to show the lesson a manufacturer of disposables can learn from a study and how he used its results in a concrete way to communicate with the decision makers in order to promote his products. This shall be the object of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields

Authors: Louis Tuvee, Jean Bigant

June 1, 1973

Rapid impact

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Making a new product a market leader in one year through machine learning, psychology, and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Genevieve Hall, Vivek Banerji, Daniel Rayner, Alessandro D'Angelo, Dan Atkins

Companies: Insight Dojo, Shionogi

September 8, 2019

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection (French)

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Jacques Durand

June 15, 1973

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

Answers not analytics

Get to your customer truth with automated video highlights.

Catalogue: Fusion 2019

Author: Mike Kuehne

Company: FocusVision

November 10, 2019

Augument intelligence: Data mining with AI

This paper intends to uncover a little regarding what AI is doing and how as consultants, researchers, marketers and sales practitioners, we can take advantage of AI to help augment our intelligence- working ability- and move our own as well as our...

Catalogue: Fusion 2019

Author: Bradley Taylor

November 10, 2019

On the general relationship between the editorial topics of a magazine and the demographic attributes of its readers (German)

The following study is concerned with the question as to the relationship between the topics offered in the editorial matter of magazines and the demographic attributes of the readers. To put it more briefly but not quite so precisely: Who reads...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Dieter Müller-Veeh

June 15, 1973

Understanding youth

Young consumers have always been a difficult audience to researchbecause first, they are difficult to reach using traditional researchmethods, and secondly, they are often not as expressive as adults incommunicating their opinions. This said, the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell

Company: Harris Interactive (Europe)

November 1, 2000

Millennial mediavores

The authors? experience suggested that using traditionally broad mediagroupings could limit the effectiveness of a media recommendation. Thisis increasingly becoming of major concern as the media options for under24-year-olds flourish and the same...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Authors: Briar Harland, Alana Storey

November 1, 2000