In 'broadening the use of research' is essential to comprehend each other in direct communication and also in depth of meaning. This latter understanding- of the use of language linked with culture makes a vast difference to the collection and interpretation of research data. Case histories from a consultant researcher's note book are described to demonstrate the problems that can happen at every stage of research through from concept to presentation. There is continuous need for understanding in the development of research.
This paper deals with problems encountered in trying to fit mathematical line projections to the trends of available data and in combining these projections into an objective forecast of the most probable developments which may effect retail trade over the next ten, twenty and thirty years. The paper describes how various problems were overcome and how progress was made towards developing the projections into a form suitable for a computer programme and continuous revision. This paper deals only with the development of a method to produce a long term forecast of the grocery and provision market, with two specific uses: 1. To discover what economic levels will result if all projected trends continue unchanged; and 2. to be modified as soon as there is a change in the current trend of any of the projected component series.