Author: "Marc Vincent

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Research papers

Advertising in magazines

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Marc Vincent, Annick Vincent

Research papers

Conot

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Authors: Marc Vincent, Annick Vincent

Research papers

Advertising strategy and media mix under control (French)

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Marc Vincent

Research papers

Advertising strategy and media mix under control

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Marc Vincent

Research papers

Evaluating advertising campaigns

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Company: Nestlé
Date: June 15, 1981
Authors: Marc Vincent, José-Maria Riera Vidal

Research papers

The recognition and systematic study of phenomena of diffusion or contagion

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Marc Vincent

Research papers

Experience of qualitative media research in Spain

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Marc Vincent

Research papers

Application of a new theory to allow a better definition, control and measurement of advertising strategies

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: November 28, 1973
Author: Marc Vincent

Research papers

The recognition and systematic study of phenomena of diffusion or contagion (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Marc Vincent

Research papers

The recognition and systematic study of phenomena of diffusion or contagion

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Marc Vincent

Research papers

Example of application of advertising research (French)

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Marc Vincent

Research papers

Example of application of advertising research

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Marc Vincent