Author: "Margaret Holmes

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Research papers

Company market research departments

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Author: Margaret Holmes

Research papers

Towards a truly internal market for advertising communication

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Authors: Jean Bergevin, Margaret Holmes

Research papers

Duty free

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Date: June 15, 1991
Authors: Diana Hardie, Margaret Holmes

Research papers

Global attack

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Terry Hanby, Carol Coutt, Margaret Holmes

Research papers

Unusual research for unusual advertising

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Authors: Colin Pendry, Margaret Holmes

Research papers

Unusual research for unusual advertising, mixing methods and minds

Catalogue: Seminar 1986: Qualitative Methods Of Research
Date: June 15, 1986
Authors: Colin Pendry, Margaret Holmes

Research papers

Finding the secret formula that can sell a brand worldwide

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Date: June 15, 1986
Authors: Margaret Holmes, Martin West

Research papers

A programme of business research across Europe, with critical decisions on capital investment and marketing activity dependent on the results

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Authors: Roy Haworth, Margaret Holmes

Research papers

The use of transactional analysis in the development of a new brand's personality

Catalogue: Seminar 1983: New Product Development
Company: Marplan Forschungsgesellschaft mbH
Date: November 2, 1983
Authors: Max Blackston, Margaret Holmes