Author: "Mary Tuck

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Research papers

Practical frameworks for advertising and research

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Mary Tuck

Research papers

How simple elicitation helped solve an advertising problem

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Authors: Elizabeth Fallaw, Mary Tuck

Research papers

How methods of commercial research can help social planners

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Date: June 15, 1973
Author: Mary Tuck

Research papers

Practical frameworks for advertising and research

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Mary Tuck

Research papers

Comments on subsidiary papers in Fishbein section

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Mary Tuck

Research papers

Comments on dr. Joyce's paper

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Mary Tuck

Case studies

The relationship between attitudes and behaviour

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Authors: Elizabeth H. Nelson, Mary Tuck