Author: "Michael M. Brown

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Research papers

Looking East, looking West

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Authors: Gülen Atakbek, Michael M. Brown

Research papers

Research for broadcasting decisions

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Date: June 15, 1991
Authors: Michael M. Brown, Philip Mercieca, John Parrish

Research papers

Enhancing media survey value through data fusion

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Date: June 15, 1991
Author: Michael M. Brown

Research papers

All viewers (or readers or listeners) are equal

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Michael M. Brown

Research papers

Readers-per-copy revisited

Catalogue: Seminar 1988: Media And Media Research
Date: June 15, 1988
Author: Michael M. Brown

Research papers

Print media research

Catalogue: Consumer Market Research Handbook
Date: August 1, 1986
Author: Michael M. Brown

Research papers

Tailoring media research to users' needs

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Date: June 15, 1984
Author: Michael M. Brown

Research papers

Nonmetric multidimensional scaling

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Author: Michael M. Brown

Research papers

Beyond vehicle contact

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Author: Michael M. Brown

Research papers

Problems of joint sponsored readership survey: UK

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Date: June 15, 1972
Author: Michael M. Brown

Research papers

Problems of joint sponsored readership survey: A summary

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Date: June 15, 1972
Author: Michael M. Brown

Research papers

Brand awareness and image in relation to purchasing behaviour

Catalogue: The European Marketing Research Review 1967
Date: August 1, 1967
Author: Michael M. Brown