Author: "Monty Alexander

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Research papers

Why we have to change the language of market research

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Monty Alexander, Virginia Valentine

Research papers

Ready, fire... aim

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Author: Monty Alexander

Research papers

Charting the cultural future of markets

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Rama Bijapurkar, Virginia Valentine, Monty Alexander

Research papers

The myth at the heart of the brand

Catalogue: Seminar 1996: The Big Brand Challenge
Date: June 15, 1996
Author: Monty Alexander

Research papers

Big talk, small talk

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Date: June 15, 1996
Author: Monty Alexander

Research papers

Charting the cultural future of markets

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Date: September 1, 1994
Authors: Monty Alexander, Rama Bijapurkar, Virginia Valentine