This paper comprises two topics. Content relevance: to evaluate the Latin American executive's attitudes, beliefs, expectations and needs, representing the status quo of the demand for marketing, communication and market research information in a regional context.Technical relevance: to evaluate the effectiveness of online surveys as a way of doing research in the regional level.
This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology. It reports the existence of several segments of young people and describes them in terms of general acceptance of the new technology as well as specific barriers that prevent a more complete and harmonic integration with the tools of the new millennium.