Author: "Nicolas Steinberg

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Research papers

Predicting media schedule effectiveness by the 'media planex' method

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

COSMOS (French)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Authors: Nicolas Steinberg, Y. Ploquin

Research papers

COSMOS

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Authors: Nicolas Steinberg, Y. Ploquin

Research papers

A marketing approach of a merger (French)

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Nicolas Steinberg

Research papers

A marketing approach of a merger

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Nicolas Steinberg

Research papers

Operations research and marketing

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Nicolas Steinberg

Case studies

Forecasting results of an advertising campaign

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Nicolas Steinberg

Research papers

Predicting media schedule effectiveness by the "media planex" method (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Predicting media schedule effectiveness by the "media planex" method

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model (French)

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg

Research papers

Measuring the competitive effect of advertising on buying behaviour with the "marketing-match" model

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Authors: Jean Michel Agostini, Nicolas Steinberg