In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the likelihood of reflecting population's current thinking, feeling and acting, increases. There are recent experiences where last week's opinions did not reflect in this weeks' behavior. When surveying large populations with very short surveys, findings tend to reflect both the behavior of the general population and those of niches. This paper shares several experiences across different consumer and societal issues, whereby short interviews across large populations provide a wealth of strategic findings without necessarily asking many questions.
In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the likelihood of reflecting population's current thinking, feeling and acting, increases. There are recent experiences where last week's opinions did not reflect in this weeks' behavior. When surveying large populations with very short surveys, findings tend to reflect both the behavior of the general population and those of niches. This paper shares several experiences across different consumer and societal issues, whereby short interviews across large populations provide a wealth of strategic findings without necessarily asking many questions.
Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under continued State harassment, making it a challenge for the remaining private media to creatively connect to a politically divided audience. Our purpose is to show how innovative audience measurement techniques helped Venezuela's second largest TV Channel to successfully navigate this environment, while maintaining audience engagement. Semantic analysis, gathered from viewers' opinions and social media content, combined with "hard" audience measurement analytics, delivered the "soft" insights for gauging engagement within a context of a turbulent society.
Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under continued State harassment, making it a challenge for the remaining private media to creatively connect to a politically divided audience. Our purpose is to show how innovative audience measurement techniques helped Venezuela's second largest TV Channel to successfully navigate this environment, while maintaining audience engagement. Semantic analysis, gathered from viewers' opinions and social media content, combined with "hard" audience measurement analytics, delivered the "soft" insights for gauging engagement within a context of a turbulent society.
What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by applying voice as the linkng element. It may be enabled unidirectionally or bi-directionally. For the Radio Audience study subject of this research paper, the bidirectional voice-enabled interaction approach was applied throughout the entire data collection phase.