This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation, and getting closer to consumers.An open session will discuss the skillsets needed to enter the market research industry and students' aspirations in preparing themselves to enter the job market.
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Join us for an interactive quiz session where attendees can get together, have fun, and network!
The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European publicâs propensity to help being on shaky ground. In this paper, we therefore investigate whether increasing public education of the refugee crisis by tackling the most prevalent barriers to support with targeted communication can positively influence a change in public attitudes and behaviours. In doing so, we seek to advise key stakeholders (governments, media and non-profitable organisations) on how to most effectively communicate to the European public about the refugee crisis, in order to increase positive perceptions and drive affirmative action.
The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public's propensity to help being on shaky ground. In this paper, we, therefore, investigate whether increasing public education of the refugee crisis by tackling the most prevalent barriers to support with targeted communication can positively influence a change in public attitudes and behaviours. In doing so, we seek to advise key stakeholders (governments, media and non-profitable organizations) on how to most effectively communicate to the European public about the refugee crisis, in order to increase positive perceptions and drive affirmative action.
Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more importantly, asking Millennials to respond in a way which comes naturally. A new âswipingâ technique was used to capture more implicit, emotional reactions. This case study focused on the telecom industry, now under huge pressure of changing behaviors and unconventional competitors. The research addressed what Millennials look for when choosing a network provider, the best way to talk to Millennials, and ultimately what influences their likelihood to switch or stay with a provider.
Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more importantly, asking Millennials to respond in a way which comes naturally. A new âswipingâ technique was used to capture more implicit, emotional reactions. This case study focused on the telecom industry, now under huge pressure of changing behaviors and unconventional competitors. The research addressed what Millennials look for when choosing a network provider, the best way to talk to Millennials, and ultimately what influences their likelihood to switch or stay with a provider.